MLM Email Marketing
Anyone who does business online has at least heard about the benefits of email marketing. It’s one of the easiest and most cost-effective ways to reach your target market. But to novice network marketers, the concept of email marketing be pretty scary. They worry about violating spam laws, and instead of trying to make sense of them, they just avoid using email as a marketing tool altogether.
Actually, it’s not very hard to stay within the laws regarding commercial email. Most reputable marketers only need to add a sentence or two to their emails to comply with anti-spam legislation. Here’s what you need to know:
- The header information must be accurate. In other words, you can’t change the address in the “From” field to reflect anything but who really sent the email.
- The subject line can’t be misleading.
- You must include opt-out instructions in each email. Opt-outs may be done through an email address or an Internet-based system, but they must be processed within 10 business days of receipt.
- Commercial emails must be identified as such, and they must include the sender’s valid physical address.
The other provisions of the CAN-SPAM Act deal with the methods used to send commercial emails. If you are sending emails from your own server or an autoresponder, and only to opt-in leads, you should have no problem adhering to these rules.
Understanding Permission-based Email Marketing
Online network marketers should use double opt-in emails for list building and ongoing communication. This means that the people on your mailing list should be there because they specifically requested information. This will help you maintain the trust of your prospects, and it will keep you in compliance with the law.
Single opt-in systems were once the norm in permission-based marketing. They required nothing more than entering an email address into an online form. This was easy and convenient for those requesting information, but it also had its faults. Anyone could enter anyone else’s email address without their consent, and those who did enter their own addresses often forgot they had done so. In both situations, the sender could be accused of spamming.
Today, double opt-in is much more common. This involves sending a confirmation email to each address, asking the reader to click a link to confirm that they themselves signed up for your mailing list. If the email address is not confirmed, no further communication is sent. If it is, then it’s safe to add the address to the mailing list. All of this can be handled automatically by most autoresponders.
Opt-in leads give you the opportunity to create ongoing relationships with people who are truly interested in what you have to offer. By observing a few simple rules, can enjoy the benefits of email marketing without having to worry about breaking any laws.
Top recommendations for Double opt-in Email Marketing:
#1. AWeber
#2. GetResponse
Internet Marketing expert Lynn Terry gives Email Marketing Tips
