When you’re in network marketing, there’s one thing you must have to be successful: quality leads. The more good, solid leads you have, the greater your selling and recruiting potential. And more sales and recruits translates into more money in your pocket.
So where do you get your leads? Do you call or email all your friends, family, coworkers and casual acquaintances, asking if they or someone they know might be interested? Do you buy leads from a mailing list provider? These methods might bring you some results, but they’re not the most effective.
If you want to get the most out of your leads, you must make sure they’re highly targeted. And one of the best ways to do that is to get them yourself. How do you do this? With a lead capture page.
What Is a Lead Capture Page, and Why Do I Need One?
A lead capture page (also known as a squeeze page) is a page on your website that you use to get contact information from interested parties. You use an incentive such as a newsletter, email course, teleseminar or free report to entice visitors to join your mailing list. This gives the visitor access to information that he can use, and gives you multiple opportunities to make a sale.
Lead capture pages are great for getting you leads that are likely to convert to sales. If you offer an incentive that is highly relevant to your network marketing opportunity, it will attract the right kinds of leads. People who have absolutely no interest in what you are offering will not respond, so you know that those who do are good prospects.
Creating Your Lead Capture Page
Lead capture pages are usually very simple web pages, without a lot of flash or splash. The idea is to provide just enough information that your prospects will want more. There are several ways you can go about creating a lead capture page:
• Do it yourself. If you know HTML, it’s not terribly difficult to design your own lead capture page. You don’t need any fancy custom graphics. You can find inexpensive graphic packages designed for opt-in pages online if you need them.
• Use lead capture page generator software. There are programs on the market that allow you to input your information and automatically create a nice, polished page. Some are downloadable programs, and others are available on a subscription basis.
• Hire someone to do it. A web designer can turn out a simple lead generation page in short order, and it shouldn’t be terribly expensive. You might even be able to find someone who can do the design and the copywriting.
A lead capture page is an effective tool for the network marketer. It allows you to gather high quality leads with minimal effort. With your page in place, you can spend less time finding new prospects and more time working with your new distributors.
Recommended tools for MLM Lead Capture pages
